Strategy

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Creator Market Fit: First, we will first be focussing on the video creation process. We will focus on making video creation quicker, easier, and more fun and the videos themselves are more engaging, informative, and food-relevant. This could be with visual graphics of the steps of recipes to detecting ingredients so creators can easily add them. This way, influencers – be it fitness enthusiasts, chefs, food bloggers, or athletes with follower counts ranging from 5K-500K – will find our app valuable for content creation. When they share their creations on platforms like Instagram, TikTok, or their blogs, we’ll watermark all videos, encouraging viewers to “See the full recipe on FoodCLUB” in the captions. By helping these creators, we aim to bring their audiences to our app.

User Market Fit: After attracting users, our focus will shift to improving their experience. This could involve innovations like the “Scan your Fridge” AI or enhancing the learning journey within the app. Achieving high user retention (making the app ‘sticky’) enables business market fit.

Business Market Fit: With a user base, we’ll pivot to accommodating food businesses, ranging from local cafes to major corporations. They’ll have the opportunity to advertise with us, akin to platforms like Google and Meta. Our rich data on user preferences, categories, shopping habits, and fridge contents will enable any food business to advertise more effectively than on other social networks.